Interactive talk
Goal
Inspiration, changing mindset, understanding the customer centric way.
Setting
Talk with or without involvement of the audience. From small to large audiences of 1000+ people.
Talk for specific stakeholders
Goal
Knowledge transfer, inspiration, changing mindset, support CXM initiative.
Setting
Specific group of people (e.g. management, initiative, project).
Lecture / Development
Goal
Learning CXM philosophy/methodologies, be able to apply the attained knowledge.
Setting
Specific group of people (e.g. students, team, executives).
Workshop
Goal
Inspiration, developing concrete solutions, develop specific skills.
Setting
Conception and facilitation of a workshop from small to large group of people (100+).
"Annika teaches our Bachelor and MBA students in Customer Experience Management and is usually considered the highlight of the semester. She skillfully combines theoretical models with hands-on practical exercise. Producing a prototype based on their own customer needs analysis is a highlight for the students. It is amazing what creative ideas Annika can enable."
Dr. Barbara Miller
Professor for Marketing
University of applied sciences FHNW Switzerland