cX Heroes




Supporting your success



Are you a CX Hero craving for some inspiration when it comes to changing your company towards being more customer centric? You feel like you can't get your messages to stick? You feel like you don't get enough traction and visibility? And you just don't have enough hands to juggle it all?


But you know implementing the right measures would be a game changer for your company and your career. Imagine having an action plan with concrete content tailored to your situation that helps you focus and achieve the success you envision.


As former CX Manager in large corporates as well as consultant I know how it is to start alone from scratch and then scaling up to large CX projects and programs. Honestly? CX Professionals need superpowers. The requirements which are made on us are immense: very diverse skills, endless energy and infinite patience. That’s why I call us CX Heroes.


Whether you're just starting off on a lonely journey or trying to influence your colleagues together with a CX-team, you're in the right place.


My mission is to have your back and supporting you in your success. I know how frustrating and lonely it can be to be the one pushing an organization for better customer experiences. But I also know how rewarding it is to see the transformation enfolding in front of you. Seeing the change of mindset in your colleagues eyes. Getting the budgets you need approved. Having the members of the board coming at you seeking for advice. I will share my knowledge, my experience and provide you with tons of actionable tools.


CX Heros is the platform to boost your superpowers to step-up with confidence and put in place the action plan that will transform your company and your career.

Stay in the loop

My mission is to provide you with actionable knowledge. I share my knowledge and experience. Don't miss out, sign-up for the CX Hero newsletter (no spamming, promise)!


I share knowledge and experience in my posts and in lives several times a week. Engage in a discussion with experts in my network.


I put online courses and webinars on a regular basis. Scroll through all the courses and webinars.

Toolkit | Customer needs

Do you know the 8 experience needs? A thorough study gives important insights for CX Professionals and answers the question what is satisfying about satisfying experiences. Get this summary.

Personas | Knowledge Boost

Personas are a very efficient tool to rise empathy for your customers. But all the different frameworks on the market lead to a persona confusion. What makes really good Personas good? What makes them last for years to come? What criteria do they need to meet in order to be able to predict customers' behaviour?


Imagine having total clarity on what solid personas are and a simple way to communicate it to your colleagues. Watch the video course and download the slides.


This mini-course includes:

  • 2 video lessons of 20 minutes each
  • Lessons as taught in my MBAs
  • Slides to download


Björck Consulting

Erchenbühlstrasse 29

8046 Zürich


Phone & Skype: +41 44 586 44 78


Telegram: @annikabjoerck



Stay in the loop: subscribe

LinkedIn: @cxheroes (EN)

Annika on LI: @annikabjoerck (DE)

Instagram: @cxheroes

Facebook: cxheroes